Text to Hypertext

http://youtu.be/wOgIkxAfJsk

from text to hypertext

Overview

One of the most basic elements of a multimedia production is text. Text is both literal like the spoken word and visually illustrative like an image. The power of text and typography in any multimedia production is something that is often overlooked. But a good designer uses text to motivate, captivate the audience, and to deliver the message. We’ll look at not only the technical elements that make up the world of text and typography, but also how itself can be used as multimedia.

Objectives

By the end of this theme you should be able to…

  1. Differentiate between text, font and typography
  2. Differentiate serif, sans-serif, and monospace fonts and identify their benefits and limitations
  3. Identify the technical elements of font styles
    • Size
    • Weight
    • Color
    • Position
    • Type Contrast
  4. Apply typographic hierarchy to effectively communicate information
  5. Define the terms Hypertext, Interactive Fiction, Hypertext Fiction and Transmedia

Topics

  • Text
  • Font
  • Typography
  • Font families
  • Typographic hierarchy
  • Hypertext
  • Interactive fiction

Embedded Readings/Videos

Watch: The History of Typography

Read: Understanding Typographic Hierarchy

Read: Type study: Typographic hierarchy

Watch: Navigating Knowledge: Hypertext Pioneers

Read: Educational Hypertext

Typography

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Hypertext

 

KONICA MINOLTA DIGITAL CAMERA
KONICA MINOLTA DIGITAL CAMERA