Hello! My name is Taylor and I am a second year student in the College of Education. Today I am here to talk about the payola scandal of 1959. Before we begin, let’s point out what exactly payola is. Payola, in the music world of 1959, was the act of a disk jockey accepting bribery to insure that an artist’s music would play on the air.[1] The term payola came from the combination of the words “payment” and “Victrola” (which is a phonograph).[2] Payola is illegal if you accept the form of payment and do not disclose that you have received a payment and the purpose behind it to the audience. To some artists or record companies, payola may seem like an easy way to secure the success of their work. There are a lot of pressures in the music industry and this may be an easy relief. However, it is illegal. [3]

The payola scandal all began when a few TV quiz-shows revealed to be rigged. A contestant had been given the answers earlier on, in order to win. Shortly after, in 1959, the payola scandal of the music business was discovered. Rock and roll music was emerging and payola, or “pay-to-play”, was becoming more popular.[1] Because of this, disk jockeys held a lot of power in deciding what music people heard on the radio, therefore, impacting artists’ success.[2]
(Need a little more background before you keep reading? Watch from 1:00-4:25)
As payola grew in the music business, a government investigation broke out. Congressman Oren Harris and the Subcommittee on Legislative Oversight announced that they would begin to examine the payola scandal. Multiple disk jockeys, including Alan Freed and Dick Clark were investigated.[6] Both Freed and Clark had exceptionally successful careers that were being threatened.

During the investigation, Freed and Clark were asked by ABC, who they were working for at the time, to sign affidavits stating that they had not received payola to promote records. Alan Freed refused to sign the document and claimed that any money he had received was for “consultation”. On September 21st, 1959, he was fired from ABC. Dick Clark, on the other hand, did agree to sign the affidavit and was required to “divest some of his financial holdings in the music industry.”[7] Clark was given a pass and continued on with his career with almost no damage done.[8]

Freed’s trials continued into the 60s where he eventually, in 1962, was charged with numerous counts of commercial bribery. Later that year, he pleaded guilty to only two of the charges and was fined three hundred dollars. Freed’s career had taken a severe hit. With this damage, he turned to alcohol and soon died in 1965.[9] As a result of the payola scandal, disk jockeys were no longer allowed to choose the music that got airtime. It also contributed to the decline of “rock and roll”.[10]
Payola still occurs today, but in a different manner. Today, artists and record labels are paying streaming companies like Spotify, Apple music, and Deezer, for example, to display their music on their popular playlists, therefore, giving their music more exposure to the world.[11] Payola also occurs discreetly in the advertisement industry. Many artists and record companies pay social media platforms to have advertisements and sponsored posts for their music show up on social media pages such as Instagram and Facebook. However, sponsorship and advertisements are legal because we are being told that the artist or record company paid to have these advertisements here.[12]

Both of these forms of payola are more subtle because we do not solely rely on radio for music anymore. There are numerous new ways for people today to access and discover music, including streaming companies and advertisements online.
Although the methods of payola have changed, the underlying purpose and effects of it has stayed the same. Artists and record companies want their music to be heard all over the world. As a result, the companies and artists who have the extra money for advertisements and spots on popular playlists are more likely to be explored by people and have their music heard by the public.
For example, I went on to my personal Instagram account and found a post that was sponsored. I follow a lot of country music artists already on my account, so this post of Chis Lane’s new album popped up on my feed. The post played a clip of the artist’s music and had a link with various ways of listening to the new album.
Even though this form of payola is legal, it is still seems a bit unfair for any new artists who are just starting out and don’t have the extra money. Unfortunately, that is just a part of the competitive business now.
It is hard to say whether these new forms of payola are right or wrong. It is still highly debatable. There are many loopholes and ways to make payola legal. For example, a company can still pay a radio station for airplay, as long as the DJ says on air that it was paid for. However, the effects of legal payola remain the same as the effects of illegal payola. The charts are still being altered by those who have the money to do it.[13]
[1] Michael Campbell, “Chapter 43 Buddy Holly and the Viral Evolution of Rock and Roll,” chap. 43 in Popular Music in America: The Beat Goes On, Fourth Edition. (Boston: Schirmer Cengage Learning, 2013). [2] “Moondog Alan Freed: Payola,” The Pop History Dig, Google, accessed July 12, 2018, http://www.pophistorydig.com/topics/tag/alan-freed-payola/ [3] Charles Fairchild, “Alan Freed still casts a long shadow: the persistence of payola and the ambiguous value of music”, Culture & Society, Vol 34, Issue 3 (May 2012): 328-330, https://doi-org.cyber.usask.ca/10.1177/0163443711433667 [4] “Moondog Alan Freed: Payola,” The Pop History Dig, Google, accessed July 12, 2018, http://www.pophistorydig.com/topics/tag/alan-freed-payola/ [5] Michael Campbell, “Chapter 43 Buddy Holly and the Viral Evolution of Rock and Roll,” chap. 43 in Popular Music in America: The Beat Goes On, Fourth Edition. (Boston: Schirmer Cengage Learning, 2013). [6]“The Payola scandal heats up,” History.com, Google, accessed July 15, 2018, http://www.history.com/this-day-in-history/the-payola-scandal-heats-up [7]“Moondog Alan Freed: Payola,” The Pop History Dig, Google, accessed July 12, 2018, http://www.pophistorydig.com/topics/tag/alan-freed-payola/ [8] “Dick Clark Survives the Payola Scandal,” History.com, Google, accessed July 15, 2018, https://www.history.com/this-day-in-history/dick-clark-survives-the-payola-scandal [9] “Moondog Alan Freed: Payola,” The Pop History Dig, Google, accessed July 12, 2018, http://www.pophistorydig.com/topics/tag/alan-freed-payola/ [10] Michael Campbell, “Chapter 43 Buddy Holly and the Viral Evolution of Rock and Roll,” chap. 43 in Popular Music in America: The Beat Goes On, Fourth Edition. (Boston: Schirmer Cengage Learning, 2013). [11]“Payola: One of music's oldest arrangements back with a bang on streaming playlists,” Independent, Google accessed July 12,2018, https://www.independent.co.uk/arts-entertainment/music/news/payola-one-of-musics-oldest-arrangements-back-with-a-bang-on-streaming-playlists-10464513.html [12]Charles Fairchild, “Alan Freed still casts a long shadow: the persistence of payola and the ambiguous value of music”, Culture & Society, Vol 34, Issue 3 (May 2012): 328 – 331, https://doi-org.cyber.usask.ca/10.1177/0163443711433667 [13] Ibid.328-331 Works Cited Charles Fairchild, “Alan Freed still casts a long shadow: the persistence of payola and the ambiguous value of music”, Culture & Society, Vol 34, Issue 3 (May 2012): 328 – 342, https://doi-org.cyber.usask.ca/10.1177/0163443711433667 “Dick Clark Survives the Payola Scandal,” History.com, Google, accessed July 15, 2018, https://www.history.com/this-day-in-history/dick-clark-survives-the-payola-scandal Campbell, Michael “Chapter 43 Buddy Holly and the Viral Evolution of Rock and Roll,” chap. 43 in Popular Music in America: The Beat Goes On, Fourth Edition. (Boston: Schirmer Cengage Learning, 2013). “Moondog Alan Freed: Payola,” The Pop History Dig, Google, accessed July 12, 2018, http://www.pophistorydig.com/topics/tag/alan-freed-payola/ “Payola: One of music's oldest arrangements back with a bang on streaming playlists,” Independent, Google accessed July 12,2018, https://www.independent.co.uk/arts-entertainment/music/news/payola-one-of-musics-oldest-arrangements-back-with-a-bang-on-streaming-playlists-10464513.html “The Payola scandal heats up,” History.com, Google, accessed July 15, 2018, http://www.history.com/this-day-in-history/the-payola-scandal-heats-up