The Payola Scandal
In today’s generation, any sources of entertainment is readily available to us through the internet. Contrasting, this was not the cast in the 1950s. In the 1950s, a primary form of communication to the American population was through radio station. From political updates to sports update, the radio station was the place for entertainment. One of the most popular programs included the exploration to new music. As time went on, programs shifted form the radio stations to television after it’s invention. As a consequence, disc jockeys began to play a new form of music; roll and rock.[1] This new type of music became greatly popular among citizens, especially the youth. Over time as interest began to grow, which inspired artists to join the revolution of Rock and Roll music.[2]
As the market grew, record companies expected more investment. However, there was only one limitation, air time. As fame grew, so did the competition among record companies. The competition of making their record reach heights. One of the key players in this situation were the disc jockeys. As the controller of the radio station, disc jockeys had one job to pick out any label and play it for the public.[3] Which record to play and how many times was all controlled by the disc jockey. Therefore, in order to take leadership, record companies and artist started to pay radio jockeys for their air time.[4] This action became known as Payola. In simpler terms Payola is bribery. Essentially bribing the radio jockey of money or other incentives to have their record played repeatedly.
To a surprise, in the 1950s the practice of payola was not illegal, in fact it had been occurring for many years. [5] Over time the number of radio jockeys, artists, and record companies practicing Payola increase rapidly.Eventually, the audience started to realizing that the jockeys they had blindly trusted were not playing music that was best for the public, but the music that got them the most; be it money or fame. [6]
The music they were listening to everyday became a sense of illusion, because they were not hearing what was the best music, but in fact the music that was sold. Many true artists and music labels were neglected or never been heard of, because they could not afford to pay thousands of dollar to the radio jockeys. [7] A sense of mistrust began to arise within the population.
The practice of Payola had become so common it eventually became a topic of concern even for the United States Congress. One of the main concern for the United States Congress was the fact that even through people in the music industry practice Payola is well known, the money was never declared on DJ’s tax returns therefore was illegal.[8] Furthermore, the government believed that the it was not ethical to keep the citizen blinded of the practices that happen behind the microphone. Therefore, in 1959, the investigation began. [9]On January 25 1960, it was officially stated that by the National Association of Broadcasters that radio jockeys accepting payments will not only be charged a fine of $500 but also spend one year in prison. [10]
Two key jockeys were exposed, DJ Alan Freed and Dick Clark. DJ Alan Freed was known for introducing Rock and Roll. Dick Clark was a television personality host.
DJ Alan Freed was convicted of accepting Payola though out this career as a radio jockey, however he kept on refuse this statement.[11] The radio company he worked at, WABC asked him to sign a contact stating he had never accepted any form of Payola which is strongly refused to do so. As a consequence, he was fired.[12] Unfortunately, he was not arrested or fined at the moment, as in 1959 laws against Payola were yet to be introduced. However, in May of 1960 DJ Alan Freed was arrest in from commercial bribery and later was charged for 26 other commercial bribery for which he only had to pay the fine. Post investigation, DJ Alan freed was black listed which ended his career.[13] Dick Clark was also a radio jockey was also exposed under the practice of Payola.[14] It was stated that he held possession in 33 different record labels, distributors, and manufactures.[15] Due to his ownership in these record labels and clearly stating his interest music-related business Congress let Dick Clark pass through without any fines, unlike DJ Alan Freed.[16]
Dick Clark and Alan Freed were just two of the many jockeys investigated under United State Congress, many other jockey’s careers were also ruined under Payola.
As a consequence, post the laws stated by the United State Congress, radio jockey’s right to select the music that gets played on the radio was stripped away.[17] It was now up to management, specifically program and music director, of the radio company that selected what music would be played and in which order. [18]
In today’s generation by the federal law, broadcast station are certified to receive payment or other consideration in exchange, however this fact must be revealed to the audience prior to the program being aired.[19] The music and programing we are being exposed to had certain names of “sponsors” attached to it, which means rich label companies will get their music heard more often not because it is good but because it is rich. As everyday listener, we tend to forget what a big industry the overall music industry is. Our radio station gives us a framework of “rich music” which we misunderstand to be the only existing music in the world. Other music remains unheard of and get shoved in the dark. As citizen and music listener, one of the wisest steps work be to break the framework set radio companies, and think outside the box which will able us to explore music in its purest form.
Bibliography
[1] Neria, Bob. “Payola Scabdal Rock 50’s Radio”
[2] Neria, Bob. “Payola Scabdal Rock 50’s Radio”
[3] Decades TV Network. “1950s Payola Scandal
[4] Decades TV Network. “1950s Payola Scandal
[5] Decades TV Network. “1950s Payola Scandal
[6] Decades TV Network. “1950s Payola Scandal
[7] Neria, Bob. “Payola Scabdal Rock 50’s Radio”
[8] Payola Scandal 1959 Timeline
[9] Payola Scandal 1959 Timeline
[10] Payola Scandal 1959 Timeline
[11] Mariehegwood. “Alan Freed Payola Scandal”
[12] Payola Scandal 1959 Timeline
[13] Mariehegwood. “Alan Freed Payola Scandal”
[14] “Dick Clark Survives the Payola Scandal”. History.com
[15] “Dick Clark Survives the Payola Scandal”. History.com
[16] “Dick Clark Survives the Payola Scandal”. History.com
[17] Decades TV Network. “1950s Payola Scandal –
[18] Decades TV Network. “1950s Payola Scandal –
[19] “Payola Rules”. Federal Communications Commissions