Taylor Swift (b. 1989) is an American singer songwriter who is currently holds the record for the most Billboard music awards with 23 wins. She also has won 10 Grammy’s, which are awarded by The Recording Academy to recognize achievement in the music industry. At the moment, Swift has released six albums, roughly 2 years apart each, and shows no signs of stopping.
Country Beginnings
Taylor Swift’s debut single “Tim McGraw” was released in 2006, went platinum, and landed in the top 10 in the Billboard chart. She co-wrote the country song at 14 years old with Liz Rose.
This song is not really about Tim McGraw, but rather a relationship and all of the things that would remind Taylor’s boyfriend about her. The track features acoustic guitar and crosses over into country-pop region due to Swift’s voice being soft and pleasant rather than the traditional nasal twang of pure country. This song follows the formula for crossover success as laid out in the text book by opening with a country sound, follow with a singable melody and string accompaniment, and packaging it all together with an appealing personality (in this case a teenage girl in love). These are likely some of the reasons that the single charted successfully even though she was unknown at the time. During Taylor’s country days she portrayed the image of a small-town girl with curly blonde hair and a naive essence.
Experimenting With Country-Pop
Taylor Swift stuck with country for her first 3 albums, and with her 4th album “Red” in 2012 the crossover to pop began. “We Are Never Getting Back Together” is one of her more popular songs that marks her subtle transition from country to pop music. It is also interesting that during this time Swift started straightening her long blonde hair and changing up her “country bumpkin” image.
This song follows the same formula for country crossover success but adds in some pop sophistication through more complex chords and sound landscape. The track still features guitar but it sounds more electric than acoustic, and there is a lot more sound layering in this recording than the previous example. With this album Taylor started appealing to a more mainstream audience and could capture the attention of both country and pop listeners.
Pop Star At Last
“1989” was the 2014 album that marked Taylor’s full transition into pop music. “Blank Space” showcases this nicely and will be the last example today. It was during the year of this album release that Taylor significantly change her look and chopped her long hair into a shorter version to show off an edgier side. This may seem trivial to some, but as a performer in the public eye changes to your image can have a significant impact and reflect on changes in your life as well.
This song clearly features synthesized sounds and a singable melody. There is virtually no trace of country influence left in the song. Like Michael Jackson and Madonna, Taylor uses music videos to enhance the popularity of her songs. Many of her videos are released after the songs came out to help hype them back up.
Significant Impacts
Swift is known for writing her songs with shocking honesty about her personal life, which is what makes fans feel that she is so relatable. Similar to Madonna, Taylor Swift has shown that she has a great deal of control over her career. Not many artists are able to crossover to a new style as successfully as she has done. Taylor Swift has a history of bringing special guests into her stadium shows as well as playing secret album previews to small groups of fans. This method sets her apart from many pop stars in the current era.
A notable moment in Swift’s career is when she wrote an open letter to Apple Music and its CEO (Tim Cook). Apple offers users a free 3-month trial period of their music subscription service, and Taylor objected to Apple not paying artists/writers/producers for their work during this time. She stated that she was standing up for those artists who may not have a voice and could not afford to give their work away for free. This letter gained a great deal of public support and actually got Apple to change their mind and pay the parties during the free trial period. This essentially helped to change how the streaming service would be ran, as this new offering was just coming out at the time. She not only succeeded for herself, but also helped other artists in moving popular music into this new direction and era of how recordings reach consumers.
Another notable thing about Taylor Swift is that she is a master of her own public image. She has undergone scrutiny for her dating life, career habits, and personal choices but is always able to swing general public opinion back in her favor. She began with a good-girl image, then was labeled a serial-dater, followed by victim of Kanye West at the Grammy Awards, enemy of Katy Perry, and most recently labelled a liar/snake by Kim Kardashian West. All of these are seemingly negative but Swift and her PR team always seem to get out on top and use it to her advantage, such as the snake being her mascot for her latest tour. Like her or hate her, whatever strategy they are following seems to be working and Swift will likely be popular for years to come.
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Bibliography
Bajarin, Tim. Time. June 30, 2015. http://time.com/3940500/apple-music-taylor-swift-release/ (accessed August 2, 2018).
Lansky, Sam. Billboard. November 8, 2017. https://www.billboard.com/articles/columns/pop/8030142/taylor-swift-red-best-album (accessed August 2, 2018).
Yahr, Emily. Washington Post. June 16, 2016. https://www.washingtonpost.com/news/arts-and-entertainment/wp/2016/06/16/taylor-swifts-first-song-came-out-10-years-ago-heres-what-she-was-like-as-a-teen-songwriter/?noredirect=on&utm_term=.46fed876583f (accessed August 2, 2018).