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Hey everyone, for my final blog I also would like to talk about the one-and-only Taylor Swift and how her music has changed the face of popular music. I am taking a different approach, however; focusing on the impact of when she transitioned from the Country to Pop genre. Not to mention, whether it’s her headlining tour, cute cat videos, boyfriend of the week, or fan shout-outs Taylor Swift is always doing something worth looking at- and blogging about.
Swift’s career began when she was signed by Big Machine Records in 2005 after being scouted through singing at local bars [2]. She then released a self-titled album in 2006 following the epic success of her hit Tim McGraw [2]. Soon after, her career took off and she soon became what is arguably the most prominent pop phenomenon.
As stated in our textbook, Swift initially wanted to be a country artist. Her most prominent influence was country superstar Shania Twain [5]. As time went on, however, we began to hear her sound change. For me, I noticed a change in her sound between the albums Speak Now and Red. In Red, she still used traditional instruments (banjo, dobro), yet the entire album had more of a pop feel, most noticeably in her single I Knew You Were Trouble. It is still considered a country album though in iTunes and the Billboard charts.
The release of her next album, 1989, shook the world. Country fans had a hard time, but it was probably the best move she could have made for her career. This made me consider any other artists who changed genre’s mid-career. Some others include Katy Perry (Christian -> Pop), Darius Rucker (Rock -> Country), and even Lady Gaga (Broadway -> Pop) [4]. I can’t help but notice how all of these changes have been beneficial in each artist’s career. Although people like Taylor Swift and Darius Rucker already found success in their initial genre, I’m not so sure it would have been as easy for people like Katy Perry or Lady Gaga to make progress in their original genre.
Swift deserves to be in future textbooks and here’s why: she changed genres of music and still kept a substantial fan base. In fact, her fan base grew in size after making the change from country to pop in 2014. So much that her album Reputation became the only album in the last two years to sell 2 million copies in the U.S [3].
In addition to her smashing success, we cannot dismiss the raw talent that Swift has. She writes all of her songs and doesn’t care what the ‘haters’ have to say about her boy-obsessed lyrics. She also has mad piano, guitar, banjo, and ukulele skills, as demonstrated through many live performances. On a personal note, I have included my favourite performance in which she exhibits her talent playing piano. She played it at the 2014 Grammy Awards.
We also cannot forget that Swift is only 28 years old. She has already received 10 Grammy Awards [1]. Also, she has had 5 no. 1 hits on the Billboard charts [6]. This kind of success is definitely next level for a twenty-something year old.
I think we can all agree that Swift has built an empire- one that is considered a massive success, at least to me. She took a huge risk switching genres mid-career, and we have since seen how it resulted in the continued success of her career.
1. n.d. All Music. Accessed August 9, 2018. https://www.allmusic.com/artist/taylor-swift-mn0000472102/awards.
2. Campell, Micheal. 2013. Popular Music in America: The Beat Goes On. . Boston: Schirmer Cengage Learning.
3. Caulfield, Keith. 2018. Taylor Swift’s ‘Reputation’ Becomes Only Album Released in Last Two Years to Sell 2 Million Copies in U.S. March 21. Accessed August 9, 2018. https://www.billboard.com/articles/columns/chart-beat/8257460/taylor-swift-reputation-sells-two-million.
4. Lindner, Emilee. 2014. MTV. October 10. Accessed August 9, 2018. http://www.mtv.com/news/1973413/taylor-swift-genre-country-pop/.
5. Macpherson, Alex. 2012. The Guardian. October 18. Accessed August 9, 2018. https://www.theguardian.com/music/2012/oct/18/taylor-swift-want-believe-pretty-lies.
6. 2018. Taylor Swift. Accessed August 9, 2018. https://www.billboard.com/music/taylor-swift.