Why I Chose This Topic
As an Asian-Canadian, I was disappointed to see the lack of Asian representation in this course. Our textbook highlights people of white, black, or Latino descent who made an impact on popular music of America during the mid-nineteenth century to 2013. To represent the presence of Asians within popular music in America, I decided to choose my own topic where I introduce K-pop group, BTS, & discuss what they have done to move popular music in a new direction.
Background Information

BTS (or Bangtan Boys) have seven members including leader & rapper RM (born Kim Namjoon, 1994), visual & vocalist Jin (born Kim Seokjin, 1992), rapper Suga (born Min Yoongi, 1993), rapper & sub-vocalist J-Hope (born Jung Hoseok, 1994), vocalist Jimin (born Park Jimin, 1995), vocalist V (born Kim Taehyung, 1995), & vocalist, sub-rapper, & maknae Jungkook (born Jeon Jeongguk, 1997).[4] Their name is an acronym for 방탄소년단 (pronounced Bangtan Sonyeondan) or “Beyond the Scene,” which translates to “bulletproof boy scouts.”[2] The group re-branded with a new logo & introduced another meaning to the acronym, BTS, which was “Beyond the Scene.”[3] BTS debuted on June 13, 2013 with “No More Dream” on the album 2 Cool 4 Skool.[4] Their label, Big Hit Entertainment, is a small Korean record label & management agency that was unknown until BTS’s first Korean Top 10 hit “I Need U.”[2] Because BTS doesn’t have a distinct sound & tend to pull influences from several established genres, their presence has more of an impact on American popular music than their songs.
First Introduction of K-Pop to Popular Music in America
PSY (born Park Jae-Sang, 1977)[13] initially introduced K-pop to popular music in America. His song “Gangnam Style” reached #2 on Billboard Hot 100.[14] It still holds the record for highest ranking & most number of weeks on Billboard Hot 100 for a K-pop act.[14] With his humorous music videos & the viral dances, PSY portrayed K-pop as a genre not to be taken seriously. It was simply a funny viral video that didn’t entice people to look into other K-pop artists or become fans.
BTS’s Emergence into American Popular Music
While BTS weren’t the first to introduce K-pop to popular music in America, I believe they are first K-pop act to gain respect, a significant fan base, & history-breaking accomplishments internationally, especially in America.
K-pop is known for discovering artists through auditions & having them train to perfect their appearance, dance, & musicality.[15] Many people view the industry negatively because of this unnatural way of generating artists. Korean record labels tend to control of their acts, similar to how Berry Gordy Jr.’s controlled every aspect of Motown during the 1960s.[9]
Driven by an admiration for artists who expressed themselves through their music, Bang Si-Hyuk formed Big Hit Entertainment & went on to create BTS. [15] The freedom BTS are given set them up for success in other countries who don’t support the strict industry. They produce & write many of their songs, incorporating socially conscious lyrics that confront serious themes.[15] Because of their label’s morals & involvement in the production of their music, BTS are one of the first K-pop acts to gain respect internationally.
BTS has gained a significant following from around the world. Their fans are called the ARMY, which is an acronym for “Adorable Representative M.C for Youth.”[11] Many aspects of their music entice people to become fans including their ability to simultaneously sing/rap and dance, high production music videos, meaningful messages within their songs, & narratives that span across several of their albums.
Similar to how Radiohead albums, Ok Computer & Kid A, challenged their fans to decode words & images,[9] BTS opens ARMY to interpretation & theorization of a connected plot within 7 albums. BTS’s interaction with their fan base also goes beyond their music. The group is ranked at #1 on Billboard Social 50, a position that has been held for 56 weeks due to their presence on Twitter, Instagram, Facebook, YouTube, & Soundcloud.[16] BTS also provides their fans with a way to get to know them more as people rather than celebrities. BTS uses V Live to share content from livestreams of performances to produced shows that reveal the members’ individual personalities. Their label has also produced their own content which showcases behind the scenes. Despite not knowing each other before, the relationships between members of BTS seen in this content is as sincere as their music.
With their talent & willingness to be authentic with their audience, BTS keeps longtime fans interested & entices new fans to join the ARMY.
According to the Rolling Stone, 2017 was the year K-pop finally broke in the America.[1] With their first American television appearance at the 2017 Billboard Music Awards, they received the fan-voted award of Top Social Artist Award, making BTS the first K-pop act to receive a Billboard Music Award.[10] That same year, they returned & made their American television performance debut at the2017 American Music Awards with their song “DNA,” from their album Love Yourself: Her.[1]
This year, they proved to be even more successful. BTS won Top Social Artist Award again & performed “Fake Love”, from their newest album Love Yourself: Tear, for the first time at the 2018 Billboard Music Awards.[7]
BTS became the first K-pop act to reach #1 on Billboard 200 with this album [5],making Love Yourself: Tear the first foreign-language album to do so in over 12 years.[12] Additionally, “Fake Love” peaked at #10 on Billboard Hot 100.[6] The BTS World Tour: Love Yourself 2018, which includes 15 North American shows, is sold out & features their last 2 albums as well as the upcoming album Love Yourself: Answer.[8] The tour’s latest announced show, in New York City at Citi Field, will make BTS the first K-pop act to perform a stadium show in the U.S.[17] This growing list of accomplishments prove that BTS is not only making history with their emergence into the American popular music scene, but providing Asian representation.
New Direction of Popular Music
With BTS’s success in American popular music, they provide positive exposure of Asians within mainstream media. Our textbook shows that people of Asian descent didn’t have a significant impact on what popular music is today; however, I believe BTS are currently moving popular music in a new direction. They are redefining the image of K-pop by reducing the stigma behind the industry. Although PSY introduced K-pop to mainstream, BTS proved it to be a genre with artists who want to be respected & taken seriously. They are opening the door for not only other K-pop acts, but for all Asians by proving that we can be successful regardless if we speak a foreign language & don’t embody ideals of Western culture.
Sources
[1] “10 K-Pop Artists to Watch in 2018.” Rolling Stone, Rolling Stone, 25 June 2018, www.rollingstone.com/music/music-lists/10-k-pop-artists-to-watch-in-2018-630096/.
[2] Benjamin, Jeff. “BBMA Winners BTS: 5 Things You Should Know About the K-Pop Sensations.” Rolling Stone, Rolling Stone, 25 June 2018, www.rollingstone.com/music/music-news/bbma-winners-bts-5-things-you-should-know-about-the-k-pop-sensations-119772/#!
[3] Bruner, Raisa. “K-Pop Band BTS Has Changed Its Name to ‘Beyond the Scene.’” Time, Time, 5 July 2017, time.com/4845531/bts-beyond-the-scene-change/.
[4] “BTS (Bangtan Boys) Members Profile (Updated!).” Kpop Profiles, 13 June 2018, kprofiles.com/bts-bangtan-boys-members-profile/.
[5] “BTS Chart History.” Billboard, Billboard, www.billboard.com/music/bts/chart-history/billboard-200.
[6] “BTS Chart History.” Billboard, Billboard, www.billboard.com/music/bts/chart-history/hot-100.
[7] “BTS Performs ‘Fake Love’ & Wins Top Social Artist at 2018 Billboard Music Awards | Billboard News.” Billboard, Billboard, 21 May 2018, www.billboard.com/video/bbnews52018bbma-bts-8456996.
[8] “BTS WORLD TOUR.” LOVE YOURSELF, bts.ibighit.com/btsworldtour/.
[9] Campbell, Michael. Popular Music in America: The Beat Goes On. 4th ed., Cengage, 2013.
[10] Chiu, Allyson. “South Korean Boy Band BTS Makes History: First K-Pop Group to Top U.S. Billboard 200 Chart.” The Washington Post, WP Company, 29 May 2018, www.washingtonpost.com/news/morning-mix/wp/2018/05/29/south-korean-boy-band-bts-makes-history-as-first-k-pop-group-tops-u-s-billboard-200-chart/?utm_term=.c92a9dbf6975.
[11] Herman, Tamar. “Meet the Fans of BTS: Profiles of American ARMY.” Billboard, Billboard, 29 Sept. 2017, www.billboard.com/articles/columns/k-town/7981702/meet-fans-bts-profiles-american-army.
[12] Kreps, Daniel. “On the Charts: BTS Become First K-Pop Act to Reach Number One.” Rolling Stone, Rolling Stone, 25 June 2018, www.rollingstone.com/music/music-news/on-the-charts-bts-become-first-k-pop-act-to-reach-number-one-629174/.
[13] Murray, Lorraine. “PSY.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 6 Dec. 2017, www.britannica.com/biography/PSY.
[14] “PSY Chart History.” Billboard, Billboard, www.billboard.com/music/psy/chart-history/hot-100.
[15] Romano, Aja. “How K-Pop Became a Global Phenomenon.” Vox, Vox, 16 Feb. 2018, www.vox.com/culture/2018/2/16/16915672/what-is-kpop-history-explained.
[16] “Social 50.” Billboard, Billboard, www.billboard.com/charts/social-50.
[17]Staff, TIME. “BTS Announce First U.S. Stadium Show in New York City.” Time, Time, 9 Aug. 2018, time.com/5362005/k-pop-bts-stadium-show-us-love-yourself-tour/.