I’m back but this time I am not in the middle of nowhere I am at work, this will be my second blog post so here we go.
The great Payola Scandal of 1959. Lets start off with what payola is the dictionary definition of it is “a secret or private payment in return for a promotion of a product service, etc. through the abuse of one’s position, influence or facilities.” (Dictionary.com 2018) Doesn’t that just sound intriguing? who had their hands in the payola pot?
In the 1950’s payola became a well-known event to society, this is because of the rise of records over live music so the best way to promote a new record was to get it into the hands a well-known radio announcer or a disc jockey, but this generally came at a cost. But what really showed the world of it happening was the 1958 game show scandal where a $64,000 question was rigged. (Neira 2004 )
Alan Freed and Dick Clark were famously known for allegedly having their hand in the pot of payola because of their influence on rock ‘n’ roll. Freed took a serious fall from this though
Alan Freed
(Image circa 1954-56 via BBC)
Who was Alan Freed and why is he so important? Allan Freed is known for coining the term Rock and Roll, he used the word to describe black R&B records that he was playing on the radio in the early 1950’s. freed was also the planner for what is now looked at as the first ever rock ‘n’ roll concert, the Moondog Coronation Ball in Cleveland. (https://www.rockhall.com/inductees/alan-freed n.d.) Freed was a trailblazer in the world of rock n roll he quickly grew too putting together more rock and roll concerts and growing as a radio star that he moved from Cleveland to the state of NewYork and joined the Wins radio station.
After Alan Freed was brought down off his airplay throne the Congress amended their federal communications act to say that one must disclose whether or not airplay had been purchased. Payola became nothing but a misdemeanour with a fine of up $10,000 and one year in prison. Today that’s all it is is a slap on the wrist in a sense one must disclose if airplay has been paid for and must tell their station before they accept said payment and then still disclose that the airplay has been paid for.
Dick Clark
(http://www.pophistorydig.com/wp-content/uploads/2010/08/clark-at-podium-320.jpg)
Dick Clark was also famously known for supposedly having his hand in the payola pot. Clark, unlike many other disc jockeys, knew how to cover his rear end. He did this by investing minimal amounts into the different record labels, therefore, making him an owner of some of what was produced. So when he profited off of playing them on his radio shows it didn’t look as if he was taking any bribes he was just being paid as an investor. His lesson to everyone was to cover your rear end or it just might get bit.
All in all the payola scandal of 1959 did bring light to something that happened and that still happens in one way or another that someone uses someone else to get ahead and quite often through bribery. The fine now seems like a bit of a slap on the wrist and yes you can go to prison for a year but overall this doesn’t seem like all that harsh of a penalty. The scandal of 1959 also ruined a mans life but not just some man the man who pretty well-invented rock and roll
References
- www.dictionary.com/browse/payola?s=t.
n.d. https://www.rockhall.com/inductees/alan-freed. Accessed July 18, 2018. https://www.rockhall.com/inductees/alan-freed.
Hutchinson, Lydia. 2015. Alan Freed and the Radio Payola Scandal. August 20. Accessed July 18, 2018. http://performingsongwriter.com/alan-freed-payola-scandal/.
Neira, Bob. 2004 . Payola Scandal Rocks 50″s Radio. www.modestoradiomusem.org/payola.html.
staff, history.com. 2009. Music The payola scandal heats up . Accessed July 18, 2018. https://www.history.com/this-day-in-history/the-payola-scandal-heats-up.
(http://www.pophistorydig.com/wp-content/uploads/2010/08/clark-at-podium-320.jpg)
(Image circa 1954-56 via BBC)
- Payola rules . December 8. Accessed July18 2018. https://www.fcc.gov/consumers/guides/fccs-payola-rules.