The Payola Scandal of 1959
“Payola is the payment of cash or gifts in exchange for airplay.” “Payola” is a contraction of the words “pay” and”Victrola” (LP record player), and entered the English language via the record business. The first court case involving payola was in 1960” (Payola, 2018). Records began to replace live performance as the main way

to hear—and sell—music. And labels recognized that popular disc jockeys could influence sales.Fingers pointed and words flew over payola, but it wasn’t until the TV quiz show scandals of 1958 (most famously, the show Twenty-One was found to be fixed) that the government got seriously involved. Once the “Do you now or have you ever …?” questions began, the jig was up.With the threat of losing their licenses, some radio stations took the precaution of firing disc jockeys who might put them at risk. In November 1959, in closed and open sessions before the U.S. House Oversight Committee, 335 disc jockeys from around the country admitted to having received over $263,000 in “consulting fees.” Freed went down in 1960, and Congress amended the Federal Communications Act to outlaw “under-the-table payments and require broadcasters to disclose if airplay for a song has been purchased.” Payola became a misdemeanor, with a penalty of up to $10,000 in fines and one year in prison (Hutchinson, 2015).
Most Well-Known Disc Jockeys
First you might ask what is a Disc Jockey? The Disc Jockeys were individuals who controlled the airwaves by picking the musical rotation and they had immense amounts of power because of it. “Every time a label had a record that really needed to be pushed, it entered into a devil’s bargain with the disc jockeys”(Kelly, 2016). The two Disc Jockey’s below were both publicly connected to the Payola Scandal in 1959.
Dick Clark
During the 1950s, Dick Clark also began investing in the music publishing and recording business. His business interests grew to include record companies, song publishing houses, and artist

management groups. When the record industry’s “payola” scandal (involving payment in return for airplay) broke in 1959, Clark told a congressional committee he was unaware performers in whom he had interests had received disproportionate play on his programs. He sold his shares back to the corporation, upon ABC’s suggestion that his participation might be considered a conflict of interest (Dick Clark Biography, 2017).
Alan Freed
Freed was accused of having taken such payments, a charge that he denied. Throughout the ensuing witch hunt, Freed steadfastly

maintained that he never played a record he didn’t like. Nonetheless, he was blackballed within the business (“Alan Freed”, 2018).
Payola Today
Unfortunately, as long as there has been a music industry, there have been attempts — both overt and clandestine — to manufacture hits. You can look as far back as the early 20th century, when musicians known as “song pluggers” were paid to promote sheet music. Today, large media companies own most major-market radio stations. Payola investigations in the mid-2000s led to multimillion-dollar settlements by several major label conglomerates, as well as four of the nation’s largest radio station owners (McCabe, 2017). One of the most popular ways to listen to music now is not only radio, but listening to media streamed online.

These streaming applications include popular playlists and the top hits which demonstrate another form of payola. One example of this would be the application called Spotify. To better monetize their free tier, Spotify is testing their new ‘Sponsored Songs’ feature. The move will allow brands to put their ads in popular playlists, which sounds fine. But it’ll also allow labels to promote individual songs, a move that introduces some tricky payola issues (Sanchez, 2017). I believe payola to be bad thing. Payola technically decides which artists and what music will succeed or fail. The listeners may not hear the great music that comes from those who cannot afford to promote their music like others can. The overall idea of payola hurts the music businesses morals and honesty.
Works Cited:
“Alan Freed.” Retrieved July 15th, 2018. https://www.rockhall.com/inductees/alan-freed
“Dick Clark Biography.” A&E Television Networks. April 21th, 2017. Retrieved July 15th, 2018. https://www.biography.com/people/dick-clark-9249296
Hutchinson, Lydia. “Alan Freed and the Radio Payola Scandal.” Performing Songwriter. August 20, 2015. Retrieved July 15th, 2018. http://performingsongwriter.com/alan-freed-payola-scandal/
Kelly, Kim. “A Brief History of American Payola.” Noisey. February 14th, 2016. Retrieved July 15th, 2018. https://noisey.vice.com/en_us/article/64y8y9/a-brief-history-of-american-payola
McCabe, Allyson. “In an Ever- Changing Music Industry, Cash for Hits Remains a Constant.” January 17, 2017. Retrieved July 15th, 2018. https://www.npr.org/2017/01/17/509851163/in-an-ever-changing-music-industry-cash-for-hits-remains-a-constant
“Payola.” Retrieved July 15, 2018. https://www.history-of-rock.com/payola.htm
Sanchez, Daniel. “Spotify Introduces a Brand-New Feature: Payola.” Digital Music News. June 20th, 2017. Retrieved July 15th, 2018. https://www.digitalmusicnews.com/2017/06/20/spotify-sponsored-songs-payola/