Hi, my name is Bailey. I was born and raised in the small town of Churchbridge, Saskatchewan. I am going into my second year of my Animal Bioscience degree which is my undergrad degree for veterinary medicine. Today I am going to be blogging about the household word in 1959.
What is Payola?
“Payola is when someone bribes a disc jockey to secure more airplay for their record”. (Campbell 2013 ) The more exposure you got the more likely your record would become a popular song. Labels noticed that disc jockeys can influence sales, the record labels took advantage. By bribing the disc jockeys, they got more airtime in return, which is known as payola. There were a couple keywords that hid payola from the public eye like “listening fees” or “evaluating the commercial possibilities”. (Neira 2004)
The Scandal and Investigation
Payola scandal began in 1958, when a federal investigation showed that a popular game shows “twenty-One” revealed to be fixed. (Hutchinson 2015) That federal investigation led to a similar investigation in the music industry. (Neira 2004) Before payola intensifies, there was a flat rate of $50 to spin their disc per week per record. (Hutchinson 2015) As time went on, the more professional disc jockeys took advantage of this and charged more to spin the record more often than other records. In 1960, the National Association of Broadcaster proposed that payola was going on under the table. (Neira 2004) Disc jockeys were using this to gain personal worth for playing certain recording more than others. If the disc jockeys got involved with payola they would get a $500 fine and a year in prison. (Neira 2004) A threat of losing their licenses, some disc jockey’s who might bring risk were let go for precaution measures. (Hutchinson 2015) The investigation came to conclusion for arresting eight-disc jockeys which included Alan Freed and Dick Clark. (Neira 2004) In 1959, Alan refused to sign an affidavit and turned down all accusation of him accepting any payola but he did except gifts for helping someone. (Neira 2004) Alan Freed was charged with 26 counts of payola but was let off with a fine. (Neira 2004) Another disc jockey was Dick Clark, he denies all involvement in the 1959 and 1960 payola scandal. Later, “Clark
testifies that the only reason he… [got] involved with those businesses were for the tax advantages”. (Neira 2004) Dick did not just get away with a fine like Alan did, he got arrested for his involvement in the scandal. (Hutchinson 2015)
Is there Payola in today’s music Industry?
There hasn’t been a payola scandal in the past few years. The most recent payola to hit the news, was in 2005 when Sony BMG Entertainment was caught. Under a one-year investigation, for “making payoff in return for airtime.” Sony BMG Entertainment was fined $10 million for giving cash or expensive gifts in return for airtime. “The $10 million will be distributed to non-profit groups supporting music education and appreciation programs in the state”. (Arts 2005)
Does payola affect the music we are exposed to?
In the music industry today, payola is still illegal but still causing problems in the industry. When payola is incorporated into the music industry, it is then the records’ labels job to decide who is going to rise and who is going to fall. (McDonald 2018) If payola is happening in today’s society, we are only listening to labels who can afford payola. Unfortunately, the record labels that can not afford to do payola with their artist would not get airtime to show that they deserve to be popular too. Even though we do not hear of payola in today’s society, but it doesn’t mean it is not happening.
My personal thoughts on Payola
In my own opinion, payola is a bad thing. With payola, there are no pros to it, just a lot of cons. The biggest one, in my opinion, is that the rich keep getting richer. To me, the ones who are popular should be the ones who worked for it and not the ones whose label can afford to pay for the artist to be at the top. If the labels kept engaging in payola, the music industry will cost more because the label companies will have to budget for the bribe money they are giving to radio stations to play their rising artist songs. Another con will be that the day of an album release if there are two record labels both having an album release on the same. Say record label “A” has a bigger budget for payola compared to record label “B”. Which album is going to have a better chance at becoming the album of the year or have more songs on the top 40’s list? If you guessed record label “A”, then you are right. The reason behind it is because recording label “A” is able to pay for payola which their artists’ new album will become more of a priority to have airtime which gives them more of opportunity to become number one.
In the past decade, we have not heard of any recording labels getting fined or under investigation for payola. I have not found any research that explores that payola is happening in the past decade, but we can not conclude that it is happening. I do not believe in payola because the popular or top artist should work for that spot and not the ones who just used the money to get there. So, it makes you wonder if the top artist today would be where they are if payola did not exist.
Works Cited
Arts, CBC. 2005. Sony to pay $10M in payola scandal . CBC.
Hutchinson, Lydia. 2015. Alan Freed and The Radio Payola Scandal. Perfroming SongWriter.
McDonald, Heather. 2018. Payola: Influencing the Charts. The Balance Careers
Neira, Bob. 2004. Payola Scandal Rocks’ 50s Radio. Modesto Radio Museum .