‘Payola – The paying of cash or gifts in exchange for airplay’. [2] This is the broad definition of the term ’Payola’ but what this definition lacks is the substance that makes the word so memorable to so many within the music industry. The Payola scandal is one of the most significant events in the introduction of popular music into the mainstream the influence it had on future music and the music that was deemed popular at the time was all influenced by this particular event and it may have very well changed the course of music history. “Payola” is a contraction of the words “pay” and “Victrola” (LP record player). [2] This basically means hat whoever was in changed could be bribed into playing songs that were not on the set list which gave more exposure to the artists that were in need of radio play to kick off their careers.
Major Players In The Game
“In 1959, Alan Freed, the most popular disc jockey in the country, was fired from his job at WABC after refusing to sign a statement that he’d never received payola to play a record on the air. For most of America, the word payola was a new one. But for anybody in the music business, it was as old as a vaudevillian’s musty tuxedo” [1]. Although not new to many within the industry payola became an important part of the late 50’s and into the early 60’s with Alan Freed standing trial along with another popular DJ at the time Dick Clark both decreed their innocence in receiving payments to play certain songs. “It was Freed who ended up taking the fall for DJs everywhere” [1]. The question is why did Alan Freed take the brunt of these accusations when Dick Clark among many other DJ’s at the time were guilty of the same thing? Alan Freed had a reputation of being more outspoken “Freed was abrasive. He consorted with black R & B musicians. He jive talked, smoked constantly and looked like an insomniac” [1].
Whereas Dick Clark had a different persona which was reflected by his peers, “Clark was squeaky clean, Brylcreemed handsome and polite” [1]. The fate of these two major players in the payola scandal took two different paths “Freed’s friends and allies in broadcasting quickly deserted him. He refused to sign an affidavit saying that he’d never accepted payola. WABC canned him, and he was charged with twenty-six counts of commercial bribery. Freed escaped with fines and a suspended jail sentence. But he died five years later, broke and virtually forgotten” [1]. Dick Clark’s fate was much different which leads people to believe that Alan Freed took the fall for other DJ’s including Clark, “Dick Clark had wisely divested himself of all incriminating connections (he had part ownership in seven indie labels, six publishers, three record distributors and two talent agencies). He got a slap on the wrist by the Committee chairman, who called him “a fine young man”. [1]Dick Clark was clearly the largest proprietor of the payola scandal having for a DJ to be that heavily involved as an owner in those businesses he had to have been doing well financially and subsequently had a major influence on those artist’s who were looking to make it big. This marked the first time that music within the African American community got some national attention during the payola scandal Alan Freed “first played Rhythm & Blues (R & B, or “race music”) in 1951. Until that time, the music remained largely in the black community”. [4] Until this point the music that was primarily known in the African American communities had some exposure on some mainstream radio stations because of guys like Alan Freed, however the principle of exploiting these musicians and using the advantage of their position to gain some financial power at the expense of the lack of acceptance of African American’s can be considered a little disingenuous because of the situation even though these musicians had major talent which led into the birth of Rock ‘n’ Roll.
Payola Modern Day
‘playlists are the new radio.’ And like most clichés, it’s partly true: playlists on platforms like Spotify are not only a major vehicle for discovery, they are also a huge way to build a song’s popularity and an artist’s career. For many music listeners, it’s the only way they’ll hear something new (or old)” [3]. You would figure that with the payola scandal being brought to the forefront of any mainstream media outlet so many years ago and how the reputation of such system became frowned upon, that there would not be such a system in the present day wrong! It’s still quite prevalent in the music industry primarily among the most popular way to access music online playlists and apps such as Spotify. “The only problem is that the biggest playlists on Spotify aren’t organic, they’re bought-and-sold like radio playlists of old. Which means it’s nearly impossible to get discovered with great music alone (just like before)”. [2] Same power system used over popular music just a different platform but still as effective if not more. “So who makes the decisions on who gets into that heavily-trafficked playlist, and who gets left off? Those decisions appear increasingly controlled by three major labels: Universal Music Group, Sony Music Entertainment, and Warner Music Group, a group that collectively owns a very substantial ownership share of not just Spotify, but other platforms like VEVO, a critical component of the largest streaming service in the world, YouTube”. [2] Even in the present day major conglomerates control what we listen to and are not held accountable for suppressing creativity which is unfortunate because these companies determine who gets recognized and who becomes famous. With that being said payola still has a stranglehold on music and to me seems unacceptable when considering all of the talent that is getting overlooked because they will not give into the capitalist machines that corrupt even the purest of art forms.
Bibliography
- Demain, Bill. 2011. Paying the Piper a Little Something Extra: A Short History of Payola. November 7.
- History-of-Rock. 2018. July 12.
- Resnikoff, Paul. 2016. Major Label CEO Confirms That ‘Playlist Payola’ Is a Real Thing…. May 20.
- Thornton, Steve. 2018. Rock and Roll vs. Racism. July 12.