Amanda Sampson

“Communication is a two-way street” is often touted as a guiding principle of success. Public and private organizations, including co-operatives, invest large sums in public engagement and rely on social media to allow stakeholders to “have their say.” Yet, do organizations actually embody this two-way street by responding to what their stakeholders are saying? As participation-based organizations, co-operatives should be aware of recent research that argues industry communication standards are perpetuating a “crisis of listening” that undermines key stakeholder relationships. Continue reading →