Demystifying the Sharing Economy

Part Two: Indigenizing the Co-operative Counter Narrative

Isobel Findlay

Throughout their diverse histories around the world, co-operatives have found common cause with other social movements (in Italy, Spain, and Latin America, for example), deriving new energies, enterprise, and understandings in the process. While they have much in common with Indigenous communities, co-operatives have missed opportunities to act in solidarity with them, to decolonize public discourses, challenge market logic’s Eurocentric thinking, and capitalize on their shared investments in and capacities for sharing, innovation, and resilience in the most hostile of environments (Findlay and Findlay 2013). Continue reading

Demystifying the Sharing Economy

Part 1: Remembering the Co-operative Counter Narrative

Isobel M. Findlay

In the context of the economic, financial, and environmental crises that continue to shake belief in mainstream institutions (trust is at record lows, even in Canada), many look to the sharing economy as a real game changer. They promote it as a revolutionary disrupter, empowering people to leverage underused assets and reduce environmental impacts, liberating them from the excesses of ownership and regulation behind the crises, and even helping to renew community bonds. According to enthusiasts and opportunists alike, sharing is now all about accessing underused and unused capacity in the interests of efficiency, convenience, and choice. However, as an allegedly new market signifier in a hyperconnected communicative economy, the sharing economy forgets or ignores the history of sharing, especially in co-operative and Indigenous settings, so as to better hype cybermutualism as accelerated convenience and enhanced consumer choice. Continue reading